In 2008, embarking on a new adventure in the United States, the company expanded into a broader conglomerate of brands and transitioned to a new name Alcora Corporation.
The name L’EUDINE now refers exclusively to the renowned brand of trusted beauty and wellness products, while MONAT—a new direct sales division specializing in modern, natural formulas for the hair—emerged in 2014. Project Beauty was born in 2016 to bring healthy, results-oriented beauty products to the U.S. retail market.
L’EUDINE Global, MONAT, and Project Beauty are the brainchildren of Alcora, and the results of years of expanding industry knowledge and high-end technological innovation. All three brands were developed by Alcora’s B&R Products Inc., at its FDA-registered, 210,000 square-foot, climate-controlled manufacturing plant and warehouse space in Miami, Florida.
Initially founded in 1977, B&R holds over 35 years of expertise in progressive technology, high production capabilities, and a broad library of formulations. As a full-service and supply chain management entity, the plant provides an effective combination of trend analysis, quality assurance results, state-of-the-art laboratories, R&D, and manufacturing.
With the acquisition of B&R in 2013, Alcora became an umbrella for infinite advancements in the best beauty and wellness industries in Latin America, North America, Europe and beyond.