Alcora Corporation

Originally established in 2001 as a Direct Sales company specializing in beauty and wellness, L’EUDINE Global had offices located in Maracaibo, Venezuela and Miami, Florida.

In 2008, we embarked on a new adventure in the United States, expanding into a broader conglomerate of brands, and transitioning with a new corporate name, Alcora Corporation.

Initially founded in 1977, B&R holds over 35 years of sharp understanding in progressive technology, high production capabilities, and a broad library of formulations.

As a full service and supply chain management entity, the plant provides an effective combination of trend analysis, quality assurance results, state of the art laboratories, R&D, and manufacturing.

With the acquisition of B&R in 2013, Alcora became an umbrella for infinite advancements in the best beauty and wellness industries in Latin America, North America, and beyond.

The name L’EUDINE now refers exclusively to the renowned brand of trusted beauty and wellness products, while MONAT, a new Direct Sales division specializing in modern, natural formulas for the hair, emerged in 2014.

In 2016, Project Beauty was born to bring healthy, results-oriented beauty products to the U.S. retail market.

L’EUDINE Global, MONAT, and Project Beauty are the brainchildren of Alcora, and the result of years of industry knowledge and high-end technology innovations.

All three brands were developed in B&R Products Inc., our FDA-registered, 210,000 square foot climate-controlled manufacturing plant and warehouse space located in Miami, Florida.

April 2018

MONAT Elite heads to Europe on an all-expense paid trip to London, England and Paris, France.

October 2014

MONAT begins operations. The family-owned company launches with nine products in the premium hair care space. MONAT Gratitude is established to positively impact communities in partnership with charitable organizations.

January 2015

MONAT begins the year with 1,115 VIP Customers and 2,151 Market Partners (MPs)

October 2015

On its first-year anniversary, MONAT opens operations in Canada, its second market.

January 2016

MONAT launches the first six of nine new products in 2016.MONAT welcomes 700 Market Partners to its first annual convention, MONATions United: Unstoppable, at Disney’s Coronado Springs Resort.

April 2016

MONAT wins three Stevie® Awards: Gold: Startup of the Year in Consumer Products Industries Silver: Fastest Growing Company Bronze: Motivational Video

April 2016

MONAT wins three Hermes Creative Awards: GOLD: Blog (Overall) Silver: Corporate Image Video (“Life After MONAT”) Honorable Mention: Consumer Engagement, Facebook

July 2016

MONAT wins five Videographer Awards: Award of Excellence, Cultural (“MONAT Family”) Award of Excellence, Recruitment (“Life After MONAT”) Award of Distinction, Writing (“We Are Modern Nature”)

July 2016

Award of Distinction, Instructional (“Frances’ Favorite Treatment: Replenish Masque”) Award of Distinction, Special Event (“MONATions United Convention Recap”)

September 2016

MONAT introduces the Motor Club car program, enabling Market Partners to qualify for a bonus that pays for their own white Cadillac.

October 2016

MONAT wins seven MarCom Awards, including two Platinum and four Gold.

November 2016

MONAT wins Silver and Bronze Stevie® Awards for Women in Business.

February 2017

MONAT introduces five new products, including the MONAT Junior line for kids. MONAT welcomes 1,200 Market Partners to MONATions United: Drive, its second annual convention, at Hilton Americas Hotel Downtown Houston

July 2017

MONAT wins the 2017 Journey to Success Award from the Direct Sellers Association of Canada.

September 2017

MONAT finishes third year of operations with 28 total products. Proud members of the Motor Club are driving 285 white MONAT Cadillacs on the roads of USA and Canada.

October 2017

Happy 3rd Anniversary MONAT! MONAT welcomes 3,000 qualifying Market Partners and guests to the company’s biggest event ever, Las Vegas Reunion with MONAT.

April 2018

MONAT Elite heads to Europe on an all-expense paid trip to London, England and Paris, France.

May 2018

MONAT crosses the ocean, launching in the United Kingdom and adding an entire new region to the company base. REJUVABEADS™ wins a Bronze Stevie® during the 2018 American Business Awards. MONAT places at #52 among the Direct Selling News Global 100.

May 2018

MONAT wins the Direct Selling News Bravo Growth Award for being the fastest-growing direct sales company in the world. Beauty Inc. names Alcora #78 on its list of Top 100 Beauty Brands.

May 2018

Beauty Inc. named Alcora (MONAT’s parent company) #78 on its list of top 100 beauty brands.

June 2018

MONAT Canada accepts the Direct Selling Association’s Making a Difference award, honoring its charitable and community service efforts.

September 2018

MONAT welcomes more than 5,000 Market Partners and guests to its third annual convention, MONATions United: MOMENTUM, at Walter E. Convention Center in Washington D.C.